MINNESOTA TWINS
MALL BALL VATILLA-STYLE

Mall Ball was an event we created and was held in Downtown Minneapolis’ Nicollet Pedestrian Mall. It brought the Minnesota Twins to the streets to compete with fans in a game of stickball. The following year, Carmichael Lynch and the Minnesota Twins set out to engage fans in a fresh way in the midst of an exciting upcoming season. The twist? Vitilla-style ball, the Dominican Republic’s version of stickball that helped many professional players, like host Nelson Cruz and 2019 All-Star Jorge Polanco, hone their baseball skills. We drew inspiration from the bold and colorful sign paintings, street art and hand-drawn typography found in Dominican cities.