HOUSTON TEXANS
BRAND EVOLUTION

The Houston Texans work aims to capture the city’s unique spirit, shaped by its diverse subcultures and unapologetically bold energy. We leaned into the dichotomy of the toughness of a city built on resilience with the beauty of cultural expression, creating a look and energy that’s as dynamic as Houston itself. From its expressive neighborhoods with tiled curbs, to its innovative pedigree, to the swangers poking around the city, Houston inspired work that pushes boundaries and celebrates the future of possibilities.