JACK LINK’S
XGAMES TAKEOVER

Carmichael Lynch orchestrated a comprehensive "station domination" at the U.S. Bank Stadium light rail station, the primary transit point for X Games attendees. The takeover featured 46 out-of-home installations, including digital animations on station screens, and distributed branded merchandise such as custom Vans sneakers, skateboards, enamel pins, and T-shirts.

We even filmed Sasquatch skating iconic skate-spots around Minneapolis.