NUTRISH BRAND EVOLUTION & CAMPAIGN

Nutrish came to us with a challenge: their packaging was getting a bold new look, but they didn’t want loyal customers to think anything else was changing. Our solution? Treat the redesign like a pet fashion moment. We art-directed and designed a campaign that styled dogs and cats like icons in a luxe editorial shoot — striking poses beside the new, vibrant packaging. The message was clear: “New Look, Same Nutrish.” By pairing elevated visuals with reassuring copy, we kept the trust while turning heads — proving that while the outside may have changed, what’s inside (and what Nutrish stands for) never will.