SUBARU MOTORSPORTS
REBRAND

We redefined Subaru Motorsports with a bold new identity and a no-apologies return to the iconic blue and gold livery that made rally history. The new look hits hard with a WR Blue Pearl base, gold wheels, and sharp yellow graphics—centered around a modern take on the legendary “Comet” star cluster. More than a throwback, this was a statement: a fearless nod to Subaru’s rally roots and a signal of where the brand is headed next. All part of a full-throttle reboot of Subaru of America’s racing program under one unified banner.